“creativity isn’t what it used to be”
“I don’t mean that the pool of creative advertising talent is shrinking, I mean the way creative people go about creating is different. It’s more than exchanging typewriters for computers or art tables for graphic design programs; it’s a complete shift in the creative process.”
“you didn’t have to be an “artist” to become a graphic designer.”
“With computers, it’s different. It’s more than just typing on a computer screen. Now you are free from linear thinking.”
“Technology is often criticized for taking us further away from the natural order of things. But in my experience, technology brings us closer.”
full article at Direct Creative
Continue reading » · Written on: 03-25-09 · No Comments »
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