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brief: Design a system/service that helps Waterstones shoppers to make more informative decisions without having to rely on staff.

This was a group project, I worked with Gareth and Paul. We had to identity a problem and write our own brief – we targeted the book store, Waterstones.

The main points we focused on, after questioning shoppers, staff, and from observation…

• They would like to know what similar books are available to what they are reading at the moment
• Unsure whether to buy certain books – customer reviews would help them make a better decision
• Customers have trouble locating specific books
• Dislike having to ask staff and wait to see if a particular book is in stock

Our Solution

• A digital touchscreen with a database containing all books in-store.
• To be used by customers as a quick reference source.
• Allows customers to easily type in any book/author/isbn they are looking for and get fast results
• Product pages include customer reviews and ratings from the Waterstones website
• A map system showing roughly where each book is located in the store
• Displays similar books that readers may enjoy

Screenshots of the interface

As I planned from the previous post, I used the idea from my ‘True’ brief to put together this advertisement for Elixir Anti-Rust strings, that would be featured in ‘Total Guitar’ and ‘Guitarist’ style magazines.

brief: Take a statement and convince us graphically that it is true, or at least likely to be true.

I’m not gonna lie, it took me a hideously long time to think of an idea for this brief, as it is so open. Seems I have been stuck in a creative block during summer, i’m guessing thats why we’ve been given this straight away – to get us thinking! Below is my entry. I based my idea on the fact that guitar strings go rusty after a period of time, and how it usually really annoys me: rusty strings always mess up my hands!

I want to expand this into another project – I can totally see something like this in ‘Total Guitar’ or ‘Guitarist’ magazines advertising for string manufacturers (for example, Elixir Anti-Rust strings).

Nice website for tons of quotes on design at quotesondesign.com.

A really great graphic designer from NYC, Sara Elizabeth Berks has some wonderful works over at her website.