henryphull.com/blog

i still havent bought any books in this series. when i can afford it, i’m definately gonna get me this latest offering. view a preview here.

Landor gave Chicago Public Library a new identity, good read for my latest project on re-designing Bournemouth Library’s identity. read article here…

“We live in what is described as a five-second world and the choice for consumers is getting bigger and broader. Today’s consumer is better informed, more sceptical, less loyal, and harder to read. Brands that don’t touch consumers in a personal way are on shaky ground and any brand that resembles the one next to it is taking the first step to becoming a commodity. Too many brands follow the same rule book and simply become formulaic. Formulas don’t deal with emotional need.” read full article at Landor…

branding created by London design company ico. “Snog is the first Frozen Yogurt brand to hit British shores. It’s an exciting new retail concept with a bold name and brand created by ico.”
view more on ico’s website…

eye-catching identity for World Class Gyms ‘Improve Yourself’ campaign. see the rest here.

Lovable cast of characters reaches younger generation…
“We created ‘The Blobs’ that could reflect the target audience and could ‘fart and burp’ where the BBC never could and who were a cast that lived in an environment built around the channel’s logo.” view study

“Brands matter, and never more so than today. In the escalating din of global choice and competition, brands are the most effective way of cutting through the racket to reach people’s hearts and minds.”

“Working together with your team, Landor uncovers the business opportunities that hold the greatest potential for your brand. Using proprietary analytic and strategic techniques, we then go further, refining this data into penetrating insights. The goal is to reveal market territories your brand alone can exploit.”

“The job of brand building belongs to the entire organization, not just the marketing department. To truly unite your entire enterprise around this goal requires a unique, powerful, and relevant brand promise, and a plan for delivering it consistently.”

Lambie-Nairn’s new approach to corporate identity. “O2 didn’t have to rely on a logo to identify the brand and it allowed the company to get the same advertising awareness as its main competitors”
view complete case study here..

“In 2007 and 2008, Oxfam partnered with IDEO to increase awareness of ethical consumption as a means of alleviating social and environmental problems. To better understand consumer behaviors, IDEO and Oxfam sought opinions from shoppers, finding that most are loyal to trusted brands, that aesthetics trump virtue, and that consumers ideally want brands to act ethically. The resulting design principles reinforced sexiness over sacrifice and included such concepts as a guerrilla marketing campaign and an environmental impact evaluation program.” at IDEO

To increase the national donor base, the American Red Cross sought IDEO’s help elevating the donation experience. The resulting work — centered on the mobile drive experience — spanned brand, service, space, and product design to increase the organization’s visibility and foster new donor relationships. from IDEO

Discovery
We really want to understand your brand inside-out. A detailed briefing meeting, a review of your existing collateral, an understanding of any stakeholder research you have and a look at third party sources helps us to develop real insights into the specific issues you face

Strategy
We express this as a series of images and words that bring the brand to life. This provides the ideal creative platform for expressing the strategy into visual and verbal identity.

Creative
Customer journeys are no longer linear and have no fixed start or finish point. The way in which we approach creativity is through the eyes of the various audiences the brand needs to speak to. We work with our clients to understand which of the many touchpoints of the brand have the most ability to affect perception and make sure we start with these.

Experience
We believe that branding is no longer just about identity or espousing a philosophy. In the digital world connections, community, personalisation, and responsibility are the drivers of choice. Consumers want experiences and want to be stimulated by them.

Engagement
To achieve real engagement we work with possibly your most important audience, your employees. Moving people from awareness to understanding and then onto behaviour and ultimately culture is at the heart of our engagement process.

view the complete process at Lambie-Nairn

“Hoping to engage with and provide solutions for teenagers with phenylkentonuria (PKU), a disorder that prevents the body from normally digesting proteins, IDEO partnered with Numico, one of the world’s leading nutrition companies. After quickly discovering that PKU teens craved normality and freedom from restrictions, IDEO began to develop a multi-channel system of Numico-branded products, services, and experiences that would help promote dietary adherence. The result included packaging concepts, a free home delivery service, and virtual communities to connect teens and families.” view here

“let’s be clear on the difference between brand and business identity. The identity is the look of the business, the way it integrates, how it is organised and its ethics. The brand is more about emotions, the trust and confidence people have in it.

Your business identity is a means of identifying and distinguishing your products or services from millions of other businesses, and most importantly, your competitors. It can address individuality, quality, intention and focus.

Once your identity is established and recognised it becomes your brand. With a strong brand, business also gets much easier as an emotional connection is created between the company name and the customer.”

– John Amy, ecademy.com view full article

—————————————–

“Corporate Identity is anything you use your official company colors and logo on that helps people identify your company. Branding is the messege, advertisements and products of a company. How you handle the Branding of the company depends on the Corporate Identity. This is were the lines get blurred between the two. If you are a company that sells a service rather than a tangible product, your Brand and Corporate Identity end up being almost one in the same. However, Branding can relate back to Corporate Identity in this way; if there is a special way everything is designed throughout your Identity, it is considered Branding because you have created something unique and easily recognizable for customers.”

- Erik Akers, Design to Define view full article

In marketing, a corporate identity is the “persona” of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.

In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

Many companies, such as McDonald’s and Electronic Arts, have their own identity that runs through all of their products and merchandise. The trademark “M” logo and the yellow and red appears consistently throughout the McDonald’s packaging and advertisements. Many companies pay large amounts of money for an identity that is extremely distinguishable, so it can appeal more to its targeted audience.

Corporate identity is often viewed as being composed of three parts:

• Corporate design (logos, uniforms, etc.)
• Corporate communication (advertising, public relations, information, etc.)
• Corporate behavior (internal values, norms, etc.)

i loathe the toyota prius, but David Krulik has done some cool ads for the car. check out more on his website.