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This calendar from Wüsthof Knives illustrates an onion being cut into 365 slices – a photo per each day of the year.

Via Ads of the World

As I planned from the previous post, I used the idea from my ‘True’ brief to put together this advertisement for Elixir Anti-Rust strings, that would be featured in ‘Total Guitar’ and ‘Guitarist’ style magazines.

some funny ads from CLM BBDO for Pepsi. check them at I Believe In Advertising…

nice brochure designed by SKRIBBLA.

“We live in what is described as a five-second world and the choice for consumers is getting bigger and broader. Today’s consumer is better informed, more sceptical, less loyal, and harder to read. Brands that don’t touch consumers in a personal way are on shaky ground and any brand that resembles the one next to it is taking the first step to becoming a commodity. Too many brands follow the same rule book and simply become formulaic. Formulas don’t deal with emotional need.” read full article at Landor…

branding created by London design company ico. “Snog is the first Frozen Yogurt brand to hit British shores. It’s an exciting new retail concept with a bold name and brand created by ico.”
view more on ico’s website…

wacky business cards from Emerson Taymor. more photos on his flickr.

eye-catching identity for World Class Gyms ‘Improve Yourself’ campaign. see the rest here.

check out ‘51 Stunning Movie and TV Posters‘ at Outlaw Design Blog. some great poster designs.

collection of Coca-Cola advertisements here

Lovable cast of characters reaches younger generation…
“We created ‘The Blobs’ that could reflect the target audience and could ‘fart and burp’ where the BBC never could and who were a cast that lived in an environment built around the channel’s logo.” view study

Lambie-Nairn’s new approach to corporate identity. “O2 didn’t have to rely on a logo to identify the brand and it allowed the company to get the same advertising awareness as its main competitors”
view complete case study here..

Discovery
We really want to understand your brand inside-out. A detailed briefing meeting, a review of your existing collateral, an understanding of any stakeholder research you have and a look at third party sources helps us to develop real insights into the specific issues you face

Strategy
We express this as a series of images and words that bring the brand to life. This provides the ideal creative platform for expressing the strategy into visual and verbal identity.

Creative
Customer journeys are no longer linear and have no fixed start or finish point. The way in which we approach creativity is through the eyes of the various audiences the brand needs to speak to. We work with our clients to understand which of the many touchpoints of the brand have the most ability to affect perception and make sure we start with these.

Experience
We believe that branding is no longer just about identity or espousing a philosophy. In the digital world connections, community, personalisation, and responsibility are the drivers of choice. Consumers want experiences and want to be stimulated by them.

Engagement
To achieve real engagement we work with possibly your most important audience, your employees. Moving people from awareness to understanding and then onto behaviour and ultimately culture is at the heart of our engagement process.

view the complete process at Lambie-Nairn

In marketing, a corporate identity is the “persona” of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.

In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

Many companies, such as McDonald’s and Electronic Arts, have their own identity that runs through all of their products and merchandise. The trademark “M” logo and the yellow and red appears consistently throughout the McDonald’s packaging and advertisements. Many companies pay large amounts of money for an identity that is extremely distinguishable, so it can appeal more to its targeted audience.

Corporate identity is often viewed as being composed of three parts:

• Corporate design (logos, uniforms, etc.)
• Corporate communication (advertising, public relations, information, etc.)
• Corporate behavior (internal values, norms, etc.)

i loathe the toyota prius, but David Krulik has done some cool ads for the car. check out more on his website.